At Women 2.0 Founder Labs in 2011, Everett pitched an idea to make calendars more useful for executive assistants. That app, called Tetherpad, was the original DNA of Truss. With cofounders Mark & Jen, they grew the company with the same intent -- how to make technology responsive to our time, attention and energy. Everett's expertise is in customer development, a technique that combines customer behavior with ethnography to inform product and business development.
Everett was head of Customer Acquisition and Community for Linden Lab. He is a Webby Award Honoree as the product lead for Bottlenotes Mobile, a social wine app. He has an MBA and M.Ed in design & technology from Stanford, and BSEE in Biomedical and Electrical Engineering from Duke. He was a full-tuition AB Duke Scholar and won the NCAA National Championship in soccer, the first in any sport for Duke. He can be found making up sous-vide recipes with his favorite sous chef, his daughter.